Taobao’s Official Logistics Provider Cainiao Launches Million Dollar Reward to Enhance Customer Experience in Hong Kong
- The first prize for the best courier team will receive HKD 111,100 as a reward
- Initiative aims to enhance last mile logistics experience and uplift the industry
Cainiao Smart Logistics Network, (“Cainiao Network”), the logistics arm of Alibaba Group Holding Limited, organized an island-wide voting campaign for Taobao consumers in Hong Kong to vote for the best courier service and collection point. Spanning one month from 27th September to 27th October, this initiative was launched to enhance last mile logistics experience and recognize outstanding courier partners whose dedication helped to make logistics a core foundation of the growing eCommerce sector in Hong Kong. Results are announced today, with the winning team receiving HKD 111,100 cash reward. Participating consumers also win up to HKD 1,111 in logistics red packet between 8 p.m. 30th October and 12 p.m. 31st October to enjoy even greater benefits during the 11.11 shopping festival. Total reward for the campaign amounted to HKD 1 million.
The award comprises two main categories aimed at recognizing the courier teams and collection point teams respectively. Each team was issued with an unique code which the Taobao consumers used for voting purposes. At the end of the month-long voting campaign, Cainiao totaled the votes to declare the winning teams today .
“Last mile logistics such as couriers and collection points have direct touch points with our customers and play a critical role in delivering superior service. We launched this voting campaign with the intention of recognizing and celebrating these behind-the-scene heroes who have been working hard to ensure a seamless logistics experience. With the rise in cross-border eCommerce activities, we will continue to work hand in hand with our partners to enhance our logistics services to better serve our customers.” says Ray Cheuk, Head of Operations (Hong Kong), Cainiao Network.